
Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities,
Documentary • Series • 2011 • 1 season
Starring: Evan Davis

S1 E1 - Doomed Designs
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
May 9, 2011
S1 E2 - Marketing Mess-ups
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
May 16, 2011
S1 E3 - Disastrous Decisions
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
May 19, 2011
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Business Nightmares with Evan Davis
Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities,
Documentary • TV Series • 2011