Gruen Sweat
The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel…
Talk • Series • 2012 • 1 season
Starring: Wil Anderson, Todd Sampson, Russel Howcroft
S1 E1 - Episode 1
Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days.
Jul 25, 2012
S1 E2 - Episode 2
This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.
Aug 1, 2012
S1 E3 - Episode 3
This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.
Aug 8, 2012
S1 E4 - Episode 4
This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?
Aug 15, 2012
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About This Show
Gruen Sweat
The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.
Talk • TV Series • 2012
Details
- Genre
- Talk
- First aired
- Jul 25, 2012
- Last aired
- Aug 15, 2012
- Status