

In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
TV-MA • Drama, Comedy • Series • 2024 • 1 season
Starring: Kim So-yeon, Yeon Woo-jin, Kim Sung-ryung
Created by: Choi Bo-rim

S1 E1 - Episode 1
Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.
Oct 12, 2024 • 1h 15m

S1 E2 - Episode 2
Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.
Oct 13, 2024 • 1h 15m

S1 E3 - Episode 3
Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.
Oct 19, 2024 • 1h 6m

S1 E4 - Episode 4
In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.
Oct 20, 2024 • 1h 8m

S1 E5 - Episode 5
Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.
Oct 26, 2024 • 1h 10m

S1 E6 - Episode 6
After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.
Oct 27, 2024 • 1h 11m

S1 E7 - Episode 7
Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.
Nov 2, 2024 • 1h 12m

S1 E8 - Episode 8
Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.
Nov 3, 2024 • 1h 11m

S1 E9 - Episode 9
After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.
Nov 9, 2024 • 1h 10m

S1 E10 - Episode 10
Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.
Nov 10, 2024 • 1h 11m

S1 E11 - Episode 11
Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.
Nov 16, 2024 • 1h 10m

S1 E12 - Episode 12
Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.
Nov 17, 2024 • 1h 9m
A Virtuous Business
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
TV-MA • Drama, Comedy • TV Series • 2024