

In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.
TV-MA • Documentary • Series • 2023 • 1 season
Starring: David Pierce

S1 E1 - The Spark
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
Oct 11, 2023 • 46m

S1 E2 - First Impressions
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
Oct 11, 2023 • 44m

S1 E3 - Where's My Juul?
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.
Oct 11, 2023 • 52m

S1 E4 - Overnight Billionaires
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.
Oct 11, 2023 • 48m
Big Vape: The Rise and Fall of Juul
In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.
TV-MA • Documentary • TV Series • 2023