

Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape…
Documentary • Series • 2025 • 1 season
Starring: David Beckham, Usain Bolt, Noah Lyles

S1 E1 - A Rivalry Begins
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
Sep 24, 2025 • 41m

S1 E2 - From the Courts to the Streets
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
Sep 24, 2025 • 41m

S1 E3 - Win at All Costs
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
Sep 24, 2025 • 42m
Sneaker Wars: Adidas V. Puma
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
Documentary • TV Series • 2025