
To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on…
Drama, Romance • Movie • 2010 • 30m
Starring: Eleonora Antoniadou, Angelos Kouris, Maria Kamakari
Director: Nicholas Dimitropoulos
Love in Action
To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.
Drama, Romance • Movie • 2010